Multiply Your Content Marketing Without Any Additional Work

Marketing Minutes: How To Multiply Your Content Marketing Without Any Additional Work

Wilson Cole

Wilson Cole, President of Adams, Evens, & Ross (AER) and Ally Cole, brand manager for ELOC Global, cover the topic of getting maximum utilization out of your marketing content.

For example, if you do a podcast there are multiple other ways to re-present the content from the podcast, such as an article like this one, a video on YouTube, and images with quotes from the podcast shared on Instagram. It is a good idea to re-present the information in multiple ways because different people learn or retain information better in different ways.

 

Some people are visual learners, some are audio, and some people like reading. A person's schedule/environment can also have an impact on the way that they interact with content. For example, if a person wants to make better use of the time that they are driving, trying to experience video content is probably not a good idea; they would probably opt for audio content. Also consider that certain forms of media are better suited for certain media platforms, such as videos for YouTube and pictures for Instagram.

 

The suggested frequency of posting content to each media platform varies since the "shelf-life" of content varies from platform to platform. Ally points out that learning the proper frequency of posting content to each platform is important because you do not want to be disruptive, which could be worse than not being on the platform at all. AER is currently utilizing this approach to maximizing marketing content by re-presenting podcasts recorded by Wilson and other members of the ELOC Global team in various ways, such as this article.

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KEY TAKEAWAYS

For example, if you do a podcast there are multiple other ways to re-present the content from the podcast, such as an article like this one, a video on YouTube, and images with quotes from the podcast shared on Instagram.

Ally points out that learning the proper frequency of posting content to each platform is important because you do not want to be disruptive, which could be worse than not being on the platform at all.

Wilson Cole

Wilson Cole

Founder and CEO of Adams, Evens & Ross NC, LLC, the nation's largest credit and collection agency designed exclusively for the staffing and recruiting industry. In 2008, he was inducted into Inc. magazine's, "Inc. 500" as CEO of Adams, Evens & Ross NC, LLC, the 307th fastest-growing privately-held company in America. This exclusive group of other Inc. 500 CEOs includes; Bill Gates of Microsoft and Larry Ellison of Oracle. In 2007, Recruiting & Staffing Solutions Magazine named him "The Billion Dollar Man", based on successful collections of more than 1 Billion dollars in past due debt. With a career spanning 30 years as CEO of Adams, Evens & Ross NC, LLC, he's in the business of getting clients paid.